Anyone in the gambling industry knows that putting on a wager could only really be viewed as entertainment, and placing bets should never be seen as a possible profession. However Profit Accumulator has been issued with warning from U.K.’s Advertising Standards Authority (ASA) for confusing that message.
Profit Accumulator, providing match-betting details for subscription fees, posted two ads worth the notice. On 22 March 2019, they posted a picture to their Instagram account of a customer winning, adding the following hashtags: “#makemoney #makingmoney #income #makemoneyfromhome #extraincome #students #sahm #extramoney.”
A few weeks later, on April 11, 2019, another article for The Gram had this caption: “In 1 month I have gone from a person struggling to stay afloat who is worrying about their MOT, bills etc to completely flipping my financial position. Could not have got to this position without match betting and without the guidance of Profit Accumulator,” again with hashtags to once again suggest that betting was working from home.
Profit Accumulator defended the ads saying: “the purpose of their service was to assist members by taking advantage of free bets and promotions by bookmakers to bet on all outcomes of a potential bet, and therefore ensure profit, amongst other exploitable loopholes.”
They also acknowledged a customer’s win in their message, and that signing up for their service and following it correctly would almost guarantee a customer’s earnings. They claimed that “they did not consider that the hashtags suggested that the product was an alternative to full-time employment.”
Although the ASA was able to consider much of the defending of Profit Accumulator, they upheld each post’s notice. They acknowledged they couldn’t say that using the service would dramatically improve the overall financial status of anyone, adding: “We considered that the hashtags combined with the image of a large sum of money implied that Profit Accumulator’s service could be an alternative to employment or a way to achieve financial security. Although matched betting was not itself gambling, because its purpose was to facilitate gambling, we considered that this was irresponsible.”
While the ASA has gone after some fairly mild advertisements in the past, their diligence has made tremendous progress, with fewer kids seeing gambling advertising overall. Reprimanding Spanking a business that suggest a functioning get rich fast scheme is good for the Economy, and good for the gambling industry, too.