Starting from the launch of the upcoming 2020 season, the NFL has announced that teams will accept sponsorships from sportsbook operators and that betting lounges will be permitted for a select number of stadiums.
While the move will be seen as yet another example of the NFL’s more inclusive approach to legalised sports betting, its ban on retail sportsbooks at its stadium remains staunch. There will be no physical betting windows therefore, only betting lounges.
NFL Chief Strategy and Growth Officer Chris Halpin, quoted by Gambling News, explained that the offering of the betting lounge, open to franchises whose stadiums are located in jurisdictions where sports gambling is legal, would showcase options for mobile betting.
He stated: “We’re allowing betting lounges. Similar to daily fantasy lounges today, in an adult, discreet area. There will be a betting setup, but we’re not going to have betting windows.
“We feel good about how it’s evolved state by state,” Halpin said of the growing American sports betting market. “We’re more and more excited about how sports betting is developing, and we’re now doing more in the space. We’re very positive about how it’s developing.”
NFL teams can now name official sportsbook sponsors and display signs in stadium with some limitations as a result of the new league policy. For example, the word “sponsor” has to be included with reference to sportsbooks, and sports betting signage in the lower sections of the venues remains prohibited.
As it stands four states are home to NFL outfits where legal sportsbooks operate: Indiana, Nevada, New Jersey and Pennsylvania. Several other jurisdictions are expected to release sports betting later in the year, including NFL home states such as the District of Columbia, Illinois and Tennessee.