Harrah’s Resort Atlantic City Celebrates 40th Anniversary

Published: 23rd November 2020
Author: Joe Kizlauskas
Last Updated: 17th February 2021

This weekend, Harrah’s Resort Atlantic City celebrated its 40th anniversary, commemorating four decades of victories and milestones. To meet the ever-changing demand for new experiences and to attract fresh markets, the flagship bayside resort destination has grown. Harrah’s Resort has held hundreds of signature events over the years, attracting visitors, numerous celebrities, and many famous guests, making it an Atlantic City hotel and casino that is a must-see.

The iconic destination offers award-winning restaurants with a range of choices for accommodation, including the newly revamped Laguna and Coastal buildings, offering breath-taking views of the bay.

The newly-formed Caesars Entertainment recently confirmed its commitment over the next three years to $400 million in overall capital investments and upgrades to its Atlantic City resorts, Caesars, Tropicana, and Harrah’s Resort, on the heels of the resort’s current hotel renovation.

Harrah’s Resort received remarkable recognition last month by being named one of the Top 10 Casinos Outside Las Vegas by USA Today’s 10 Best Readers Poll in the world. In addition, for the third consecutive year, Caesars Rewards received top accolades as the #1 Best Players Club in the country, reinforced by the property with the loosest slots in Atlantic City, offering for the seventh straight year the highest total slot payback percentage in the seaside gaming town.

Steve Callender, Regional President for Caesars Entertainment said: “With three premier resorts in the market, and as the largest employer in Atlantic County, Atlantic City is critical to the success of Caesars Entertainment.

“Under the newly-formed Caesars Entertainment, we have over 60 million Caesars Rewards customers, many of whom live within driving distance of our properties.

“Having spent my entire career in the City, I have a special appreciation of this landmark 40th anniversary for Harrah’s Resort, the gaming industry, and Atlantic City. 2020 has presented us with challenges unlike anything we have endured before over the past four decades.

“I am extremely grateful and proud of the teams at Harrah’s, Tropicana, and Caesars, who continue to deliver first-class service to our guests, while putting health and safety at the forefront of the experience.”

Ron Baumann, Senior Vice President & General Manager for Caesars & Harrah’s Resort explained: “For almost half a century now, Harrah’s Resort has been committed to Atlantic City and has helped lead the way in positioning the city as a leading gaming & entertainment destination on the East Coast.

“But most importantly, however, is our dedication to helping make the community we serve a great place to both work and play. Through all the ebbs and flows this market has seen, including the unprecedented times we are living through right now, Harrah’s has continued to thrive over the last 40 years, and we attribute much of our success to our day-one employees who deliver top-notch service to our guests each day, and our loyal customers. While the celebration may look a bit different this year, we are unbelievably proud of our team members and thank our customers for their loyalty.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.