Following Kindred/Unibet Launch In Virginia, Pala expands Its US footprint

Pala Interactive has launched the Unibet Sports book in Virginia, following the successful launches of the Kindred Group’s Unibet brand in Pennsylvania and Indiana.

The real money and social gaming company has merged the Kambi Sports platform into its own real money online gaming platform, and it is continuing to fulfil its multi-year licence agreement with Kindred Group to serve and provide it with a leading online gaming platform.

Online gaming platform

Pala Interactive’s CEO, Jim Ryan, had this to say: “We are delighted to continue providing Kindred Group with our online gaming platform in the US marketplace and look forward to delivering for them in further States. The Virginia launch represents the sixth US state in which Pala’s online gaming platform is serving the needs of a number of the market’s best operators.” 

Kindred Group Senior Vice President Manuel Stan commented on the new development: “We are thrilled to launch Unibet in Virginia and to continue to provide a safe, secure and fantastic entertainment service in our fourth US state. Pala Interactive has proven once again to be a reliable partner delivering our launch on time.” 

The Virginia step by Kindred Group started last week with the announcement that the Virginia Lottery had granted Unibet Interactive a mobile sports betting permit. The addition of Virginia to the Unibet Sports & Racebook expands the company’s catalogue of active entries and, according to Kindred, will provide consumers in the Old Dominion with a “first-class online sportsbook experience.”