The first edition of BETFEST is expected to provide brands in the US sports betting business with a valuable new way to reach and connect with both experienced bettors and newcomers to this dynamic new industry.
The online festival, which will take place on Saturday, May 15, 2021 and is organised by Sports Betting Community (SBC) in collaboration with SeventySix Capital Sports Advisory, will mix entertainment, a splash of celebrity sparkle, education, and networking to teach sports lovers what legal sports betting is all about and how to maximise their enjoyment of it.
Interaction and behind-the-scenes insight
Attendees will have the opportunity to interact with sports personalities, discover new betting ideas from experienced bettors, and debate upcoming major games with fellow betting enthusiasts in the United States. They’ll also have a behind-the-scenes insight at how the market operates and learn about job prospects in this fast-growing industry.
Fans will be able to try out betting, media, and related sports products as part of the BETFEST experience, providing certain businesses with an easy way to connect with their target demographic ahead of what appears to be a busy season for sports in the United States.
At BETFEST, partners will have a variety of opportunities to interact with diehard sports enthusiasts from around the world. From taking part in a sports betting outreach campaign to hosting a virtual meet-and-greet with a high-profile brand ambassador to giving fans a free bet, drink, or pizza at their team’s next game, there are several ways to get involved.
The sports betting work fair, which will provide partners’ HR and management departments with an easy way to reach people willing to find a career in the business, is another core aspect of the case.
What was said…
Sue Schneider, SBC’s VP of Growth and Strategy Americas, stated: “BETFEST is a brand new event that will bring together a community of sports fans and bettors for a day of entertainment and education, which will leave them better informed about sports betting, safe gambling, the industry, and the best betting brands in their states.
“For companies with sports at the core of their product or message, the event represents an unrivalled opportunity to reach their target audience in a relaxed environment. BETFEST provides a direct connection to sports fans and bettors during the build up to one of the biggest betting periods on the calendar, making it an ideal and highly cost-effective way for brands to engage with prospective new customers.”
Evan Davis, Managing Director, SeventySix Capital Sports Advisory said: “Since launching last year, SeventySix Capital Sports Advisory has been at the forefront of developments within the sports betting ecosystem. As such, we’re excited to partner with SBC in bringing BETFEST to sports betting enthusiasts across the country. Whether you’re a sharp bettor or someone learning the difference between a money line and point spread wager, BETFEST will unquestionably be a rewarding and fun experience.”