Fast Track has signed a new deal to supply its real-time player experience tool to online operator Mimy.
Mimy will use Fast Track’s software to simplify “as much of their engagement as possible,” as well as use the data feed to notify detailed segmentation, as part of the deal.
Betting in a completely new way
Christopher Hirst, Co-Founder of Fast Track said: “As an operator, Mimy is looking at betting in a completely new way. Their approach presents some really interesting opportunities for player engagement and we are looking forward to working with them to take advantage of these.”
Mimy bills itself as a “new online operator with a difference,” encouraging punters to forecast the results of sporting events. Players will gamble on public and private activities via the promoter, with all winnings going into a prize pool.
Mimy clarified that the aim of the launch was to “replicate the fun of casual bets between friends in an online environment.”
Streamline commitment approach
The operator will be able to streamline its commitment approach using Fast Track’s platform, which will also benefit from the opportunity to manage all interactions and incentives.
Yana Halitska, Mimy’s Product Manager, added: “We are really excited about our upcoming full launch of the brand. When looking for a player engagement solution, we needed a product that would help us with a solid level of automation, enabling us to scale our CRM output intelligently. We found this with Fast Track.”