Fast Track added BlueRibbon to its growing list of ‘alliances’ from third parties, which already includes the likes of Enteractive, LinkMobility and Red Tiger.
This latest signing, specifically for the jackpot solution from BlueRibbon in this case, is part of Fast Track’s strategy to put operators in control of all aspects of their interactions and rewards from within a single player interaction network.
BlueRibbon, Fast Track explained, will increase the user engagement of an operator and foster sustainable loyalty by “unleashing the full jackpots potential”
Simon Lidzén, Co-founder and CEO of Fast Track said: “Fast Track is on a mission to digitalise the igaming industry by helping operators automate their entire player engagement strategy.
“Blue Ribbon does excellent work in the gamification space and this will now allow operators access to more interesting forms of engagements in their automation agenda. We are delighted to be entering this partnership with them.”
Dan Fischer, co-founder and CMO of BlueRibbon Software added: “We are exceptionally excited to be partnering with leading platform and industry innovator Fast Track.
“This strategic move is testimony to the value of BlueRibbons offerings and reinforces our shared passion for revolutionary gamification tools and superior customer engagement.
“Our Player Engagement Platform’s out-of-the-box solutions are sure to boost play and player relations, giving Fast Track and its operators the capability to create and manage intuitive gaming experiences at the highest level.”