For ‘PDC Picks,’ a pool betting app launched by Low6 just ahead of the PDC Darts Home Tour, Abelson Info will provide darts data.
The agreement will allow Low6 to expand the range of games available on PDC Picks, while Abelson will also supply football and racing data for the developer’s ‘Low 6 Picks’ app.
Announcing the contract, Reuben Thomas, Abelson’s head of sales, said:“We are delighted to add Low6 to our extensive list of partners. With a dearth of sport due to the pandemic we have seen a surge in demand for our darts products.
“The play at home style darts tournaments have proved hugely popular, our coverage was up four times from the same month last year. It’s one sport that certainly has the capability to transition online and there’s no doubt that the darts audience are hungry for action!’’
Low6’s B2B network platform provides a turn-key solution for sports teams, clubs, media organisations, and bookmakers, allowing operator-level convergence and offering mutual liquidity for all Low6 network operators.
It has collaborated with various sports organisations and soccer clubs but most recently became the Professional Darts Corporation’s (PDC) official Pool Betting Partner.
This deal led Low6 to create PDC Picks, the official pool betting app on the PDC, which rapidly climbed to the top 20 in the Apple store for UK Sports games.
CMO Low6 Josh Turk commented: “Partnering with Abelson Info has delivered our B2B operators with a top quality darts sports data feed. Our customers demand an accurate and speedy feed to accommodate current and upcoming contest offerings.
“Abelson has lived up to their stellar reputation, providing Low6 with 24/7 customer service – playing an integral role in the successful exponential growth of our user base during this ever-changing environment.”