William Hill Acquires CG Technology Sportsbooks To Expand Vegas Profile

FTSE bookmaker William Hill confirms that its ‘US division’ will expand its Las Vegas footprint by acquiring CG Technology’s sportsbook assets after publishing its Q3 trading statement on Thursday morning.

Since 2009, CG Technology has been operating sportsbooks based in Nevada, setting up six luxury wagering locations in The Venetian, The Palazzo, The Cosmopolitan, Palms Resort, Tropicana and Silverton Casino.

In addition, CG Technology acts as lead wagering systems and risk management solution for the Atlantis and Paradise Island casino properties.

Leading the acquisition of CG Technology assets, William Hill US CEO Joe Asher stated: “We are pleased to have reached this agreement. This will allow us to expand our Las Vegas footprint to several marquee resorts.

“We look forward to working with our new casino partners and transitioning CG Technology’s retail and mobile customers to our award-winning offering.”

Nevada authorities will require regulatory approval for the final approval of the transaction. William Hill also announced that CG Technology’s wagering assets and properties serving the Bahamas will be included in the deal.

Parikshat Khanna, CEO of CG Technology, commented: “We are happy to reach an agreement for the sale of the race and sports book assets of CG Technology to William Hill and look forward to a seamless transition for our loyal casino partners and customers.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.