As a member of the San Francisco 49ers, Cache Creek Casino Resort and the Yocha Dehe Wintun Nation are assigned to the multi-year agreement to sponsor the 49ers’ pre-and post-game shows via KNBR 680AM and the 49ers Radio Network.
Cache Creek starts starting a series of projects around Levi’s Stadium for the 2019 season with instant impact. In relation to digital award gifts for supporters participating in each match, the company will also give other attractive offers throughout the year.
Brent Schoeb, 49ers Chief Revenue Officer said: “As premiere entertainment providers rooted in Northern California, the 49ers are excited to welcome Cache Creek Casino Resort as a corporate partner supporting our efforts to bring the game to 49ers fans everywhere.
“As Cache Creek continues to expand its entertainment destination, it will afford the 49ers Faithful new opportunities on game days and non-game days for many seasons to come.”
Under the terms of the collaboration, Cache Creek Casino Resort will be the formal sponsor of the Faithful Appreciation match on December 21st or 22nd when the 49ers meet the Los Angeles Rams on the attending teams tunnel behind the southwest end zone.
“The San Francisco 49ers are an elite, legacy-minded organisation, with a storied record of success at the highest levels,” said Kari Stout-Smith, Cache Creek General Manager and COO. “Our brands have been aligned in similar ways for many decades. At Cache Creek, we strive to deliver the best possible guest experience to our guests and aim for the pinnacle in terms of success. We also share a deep commitment to the diverse Northern California community.”
Other main aspects of the agreement include a guest engagement location on-site; a solid co-branded media campaign including TV / radio, digital media and in-stadium signage and one-of-a-kind Cache Creek VIP guest experiences, including alumni events. The collaboration also offers an chance for Cache Creek Casino Resort’s operators, Yocha Dehe Wintun Nation, to share with a wider crowd their premium Séka Hills range of award-winning agricultural products.
Yocha Dehe Tribal Chairman, Anthony Roberts said: “We are proud to partner with the San Francisco 49ers, which is clearly an iconic sports brand in Northern California with a rich history on the field and in the community.
“We are certainly excited to help 49ers fans learn about Yocha Dehe’s long history here in Northern California, and introduce them to our Cache Creek and Séka Hills brands.”
As well as the San Francisco 49ers, Cache Creek retains sport relationships with other high-profile national sports organisations including the Oakland A, Golden State Warriors, San Jose Sharks, and Sacramento Kings.