ZenSports Takes Steps Towards US Approval With Strategic Gaming

In a deal with Strategic Gaming Management, ZenSports’ peer-to-peer sports betting product has taken the first step towards being approved in the United States.

ZenSports has secured an option to buy the Big Wheel Casino located in Lovelock, Nevada, under the terms of the deal, with an additional option to run the sportsbook at Baldini ‘s Sports Casino in Reno, Nevada.

Both of these agreements would give the firm the all-important physical presence needed to operate its mobile sports betting platform in the state by the Nevada Gaming Control Board.

Mark Thomas, Co-Founder and CEO, said: “One of the biggest hurdles in getting licensed to operate an internet/mobile sports betting platform in the United States is the requirement to own or partner with a land-based sportsbook and casino.

“Through our great relationship with Strategic Gaming Management, we were able to secure the option to purchase this business in Nevada, which is the first critical step in getting ZenSports licensed and operating in the state.”

Back in January 2020, Thomas originally met the CEO of Strategic Gaming Management (SGM), Grant Lincoln. Lincoln subsequently made an investment in an angel and became a ZenSports consultant. ZenSports has gradually expanded its global peer-to-peer sports betting business since that time and raised funds from top investors such as Jason Calacanis, Jor Law, and others.

“ZenSports is proving to be a force in the mobile and peer-to-peer sports betting world,” said Lincoln. “We’re excited to help give them an opportunity to expand into the Nevada market and make ZenSports a household name here.”

Now that the company holds the right to purchase and operate a sportsbook and casino in Nevada, the next move is to go through the licencing and technology certification process to make its mobile app operational. To assist with the Nevada licencing process and with BMM Testlabs for the technology certification process , the company has retained Saltzman Mugan Dushoff’s law firm in Las Vegas.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.