ZenSports Launch News Business Software Suite

Peer-to-peer sports betting company ZenSports has announced the launch of a new software suite ZenSports for Businesses, designed to allow sports industry organisations to leverage their peer-to-peer sports betting and crypto-currency technologies.

The company’s existing consumer product includes a mobile peer-to-peer sports betting platform where anyone with anyone else in the world can create and approve sports bets, without the need for a centralised bookmaker. It has developed its own cryptocurrency utility token called SPORTS, which can be used by customers to place bets, collect reduced betting fees, and get cash back, rewards, and other incentives.

The company is now ready to give other sports ecosystem partners access to its peer-to-peer sports betting network and SPORTS token in the new business suite, according to Co-founder and CEO Mark Thomas.

He explained: “There are numerous enterprises within the sports industry that are looking for a white-label solution for betting on sports. While other traditional bookmaking software solutions exist, none offer the same peer-to-peer, decentralized marketplace for sports betting like ZenSports does.

“In addition, the loyalty and rewards programs at many of these companies need to be revamped or are non-existent. Our SPORTS token and cryptocurrency/blockchain technology offer a perfect solution to drive loyalty and engagement with the audiences of these partners, just like it does for ZenSports.”

Thomas is especially optimistic about incorporating SPORTS tokens into other sports network partners’ payments and rewards programmes.

“We’ve seen first-hand how exciting a cryptocurrency-based rewards platform is for consumers and how it creates deep loyalty and engagement.”

He concluded: “Our customer churn at ZenSports is almost zero because of the loyalty and rewards that we’ve built around our SPORTS token. Now think about integrating SPORTS tokens into other access points within the sports ecosystem, such as online merchandise, media/content, event ticketing, in-game food and beverage, and professional sports teams/leagues, thereby creating an entire payment and rewards system from beginning to end for sports enthusiasts.”