ZenSports, a mobile sports betting app, has been granted a non-restricted gaming licence by the Nevada Gaming Control Board.
With the award, the company can now activate its option for the Big Wheel Casino, which it bought from Strategic Gaming Management in July 2020, and start running its sports betting platform there, pending final technical certification.
The licence also allows ZenPorts to exercise its option with Strategic Gaming Management to take over Baldini’s sports book and run ZenSports from there, while also seeking additional sports betting venues and expanding throughout Nevada as the company grows.
The Nevada Gaming Control Board also found key workers Mark Thomas and Etan Mizrahi-Shalom (both Co-Founders) acceptable to manage gaming facilities and goods throughout the state of Nevada.
Thomas remarked: “This is an absolutely huge milestone for ZenSports and the state of Nevada. It’s not easy to get licensed in Nevada, and Nevada is the gold standard for licensing throughout the world. ZenSports and its key employees, including myself, just went through the most rigorous set of investigations that exists out there.
“This puts us in a great position to be able to get licensed in other states throughout the US as we grow and expand. It’s also a huge win for the state of Nevada because they’re getting an innovative, hard-working company that is looking to grow and become an integral part of the Nevada gaming ecosystem for many years to come.”
ZenSports will initially solely offer its sports betting and fiat funding alternatives in Nevada. However, in early 2022, the company will apply for clearance for its peer-to-peer and cryptocurrency functionalities.
Thomas continued:“We wanted to get into the Nevada market as soon as possible and not wait for additional approvals of our peer-to-peer and cryptocurrency features. Even just our sports book and fiat solutions offer a better user experience and performance than our competitors, so we’re confident we can win on those features alone.
“And then once our peer-to-peer and cryptocurrency features are approved in Nevada, which we expect in early 2022, then it will be all the more rewarding for our Nevada customers to have the best sports betting experience possible.”
The company discontinued its overseas activities earlier this year as part of its objective to focus and expand within the US market. “As a fast-growing startup, it’s important to have laser-focus,” explained Thomas. “The US market is clearly the biggest opportunity for growth, and we want to ensure that we have the utmost focus on executing on that strategy.
“If and when we re-enter the international market in the future, we’ll focus on locations that have equally high opportunities.”