Zamba Inks Second Contract With Pragmatic Play

In as many days as the Vicca Group ‘s online arm welcomes the slots content of Pragmatic Play, Colombian sports betting and online casino operator Zamba has inked its second contract.

This means players can now access the slot portfolio of Pragmatic Play, including titles such as the John Hunter series, as well as Wolf Gold and Wild Walker ‘s new update.

In addition, Zamba can also take advantage of the table games and gamification toolkit catalogue of the online casino content provider, named Enhance.

In recent months, the alliance comes as the supplier takes important measures to try to expand its Latin American footprint, with the partnership following a similar agreement with BetMotion in Brazil and Universal Race across the country.

Victor Arias, Pragmatic Play’s vice president of Latin America, said of the link-up: “We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.

“We’ve committed to growing our presence significantly in the region and our products are being received extremely well in Latin America. We look forward to continuing our upwards momentum on the continent.”

Igaming developer Booongo connected with Zamba earlier this week to provide access to the company ‘s content suite, including Sun of Egypt, Book of Sun Multichance, and Dragon Pearls.

In addition, the operator will also be able to use the tournament Booongo and the broader gamification toolkit designed to improve player participation of both casual and competitive bettors significantly.

Santiago Melo, Zamba’s business unit manager, added the most recent partnership: “Growing our offering is vital to keep growing our customer base and Pragmatic Play has incredible diversity in its slot portfolio.

“With many top-performing slots appealing to a wide range of player demographics, their products will take our portfolio of titles to the next level, and we look forward to a long and exciting partnership together.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.