Yggrdrasil Announce Azure Tech Franchise Licence Agreement

In just as many weeks after debuting a contract with Asian gaming supplier Azure Tech, Yggdrasil Gaming has announced a second strategic franchise licence agreement.

Azure Tech will gain access to the YG platform of Yggdrasil, which includes its integrated GATI technology solution and game promotion tools through Boost, under the terms of the contract.

In addition, the entity will also be able to source and distribute its own game content to targeted markets and to collaborate globally with other franchisors.

Cora Chen, Azure Tech’s COO said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed how agile and responsive they are as a company and how Yggdrasil continues to deliver groundbreaking technologies that support faster time to market for partners’ business needs.

“We are very excited to become a franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other franchisees, and having full access to their best in class slots and table games.”

The deal enables Azure Tech to gain more leverage over its B2B igaming operations as well as to broaden its marketing resources and refine its deals on the roadmap.

Editorial director for Yggdrasil Björn Krantz, explained: “We are absolutely delighted to sign our second strategic franchise partnership in just two weeks. With our new franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.

“GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our franchisees.”

This follows online casino slots developer Northern Lights deepening their partnership with Yggdrasil as the partner of YG Masters chooses GATI technology from the supplier to reach its global ambitions.