Yggdrasil Signs Strategic Partnership With Game Lounge

A ‘strategic affiliate partnership’ with online marketing specialist Game Lounge has been carried out by Yggdrasil, which is intended to ensure that the variety of content of the former reaches a wider audience.

The partnership will see the management of the commercial components of Yggdrasil ‘s affiliate platform, Yggdrasil Casino, by Game Lounge. This shares official insights into all the titles in the games portfolio of Yggdrasil, such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to play the games at the “best online casinos.”

Of the partnership, Fredrik Elmqvist, CEO of Yggdrasil, said: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.

“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”

Game Lounge, established in 2015, will use its SEO experience in a bid to ensure that the games and content of Yggdrasil reach an even wider audience of players. The company currently operates more than 150 sites across 13 markets, including the United States, the Nordics, Germany , the United Kingdom, and Japan.

Jonas Cederholm, Game Lounge ‘s founder, said: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”

This follows a deal inked earlier in the week that will see Yggdrasil distribute its slots catalogue to the Opitbet brand owned by Enlabs, which will acquire a game portfolio like Hyperburst, Jackpot Express, Lucky Neko Gigablox, and Valley of the Gods 2.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.