Yggdrasil Expands Even Further With Betway Partnership

Yggdrasil will expand its worldwide igaming reach even further after forming a partnership with Betway, which it describes as a “hugely recognisable brand.”

The group’s content bundle will now be available to gamers in numerous regulated markets, including the United Kingdom and Germany.

The Super Group-owned Betway player community will have access to the supplier’s portfolio offering, which includes third-party games via its Masters programme and those with game engagement features.

Impressive and engaging designs

Betway’s marketing and operations director, Paul Adkins, said: “Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. 

“With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.”

This is the latest in a string of agreements for Yggdrasil, which just last month launched in “yet another key regulated market,” praising it’s Slovakian debut alongside Tipsport as well as acquiring a Greek supplier licence from the Hellenic Gaming Commission.

Hugely recognisable brand

Yggdrasil’s director of commercial operations, Andrew Pegler, said: “Betway is a hugely recognisable brand and we’re delighted to partner with them across numerous regulated markets. 

“Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers. 

“We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners growth ambitions in their key regulated markets.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.