YGAM Strengthens Senior Leadership With UKGC’s Exec

The Young Gamers and Gamblers Education Trust (YGAM) has strengthened its senior leadership after announcing Daniel Bliss’ appointment as its new Head of External Affairs.

Bliss joins the organisation after serving for the past three years as part of the Communications department of the UK Gambling Commission (UKGC).

Bliss was involved in key initiatives during his time at the UKGC, including significant policy changes and the implementation of a National strategy to Reduce Gambling Harms.

Commenting on his new role, Bliss said: “I have worked closely with a range of stakeholders connected to the gambling industry over the last three years and I am thrilled to be joining YGAM at this exciting time in their journey.

“YGAM has an impressive track record for creating and delivering exceptional accredited education programmes to minimise gambling-related harm among young people. As gambling continues to climb up the news and political agenda, I am looking forward to working with a talented and committed team as they continue to make a positive impact on such an important issue.”

YGAM co-founder and chief executive Lee Willows added: “I am delighted to welcome Daniel to what is an agile, inspirational and committed team. He joins at a key point in the charity’s development as we scale to deliver the UK’s first national education programme with GamCare and supported by members of the Betting & Gaming Council which will see us collectively reach 7m young people over the next four years. Daniel brings valuable expertise to this dynamic role specialising in communications, marketing, public affairs and stakeholder engagement.

“His role at YGAM is to advance the organisation’s marketing and communications across all channels, and help drive the successful workshops and programmes supporting partnerships with commercial organisations operating in the gaming and gambling space. I am confident that in his role as part of the Senior Leadership team, he will play a crucial role in helping YGAM achieve its objectives.”