In partnership with Cambridge United Community Trust (CUCT) responsible gambling organisations GamCare and YGAM are expected to launch the Kick the Habit initiative.
Through social media platforms, the campaign will see CUCT promote podcasts, articles and interviews. The media releases will concentrate on the effects of problems with gambling and provide education on the issue.
In addition, two main programs, prevention and awareness, will be the focus of the drive. For the prevention element, the three participants will provide sessions on the possible risks of gambling addiction in schools offering education to young people, including discussions on video game loot boxes.
John Taylor, the campaign’s Lead Ambassador and former Cambridge United FC striker said: “Admitting you have a problem is the hardest part. The next steps to recovery are you talking to someone about your addiction and then having people there to listen to you.”
Wellbeing Manager of the Community Trust, Vicky Neal added: “We want to be able to support individuals that are affected by gambling, either themselves or someone they are close to, by signposting them to the support GamCare offers, as well as educate our younger generations on the topic of addiction & gambling with support from YGAM.”
YGAM announced last month that it had significantly surpassed its educational goals for the first year, educating 2,906 practitioners in 2020, far above its original target of 2,592. In exchange, these practitioners supported 184,700 young people with educational sessions, surpassing the set target of 170,300.
GamCare, which, with funding from the Betting and Gaming Council (BGC), has cooperated with YGAM on the Young People’s Gambling Risk Reduction Initiative, has also exceeded its own 2020 goals.
In addition to providing educational workshops to 3,947 young people, the charity announced it had taught 4,185 practitioners specialised in working with young people.