YG Masters Programme Grows With Gamevy Collaboration

Yggdrasil’s YG Masters programme undertook further growth through collaboration with games supplier Gamevy eyeing a global boost.

As a partner of YG Masters, Gamevy will access GATI technology from Yggdrasil, a structured, language agnostic solution that enables developers to build content quickly and securely, with subsequent delivery possible across the entire supplier network.

Stuart McCarthy, at Yggdrasil ‘s head of partner strategy and sourcing, explained: “It’s with immense pleasure that I welcome Gamevy to the YG Masters family. Gamevy has quickly grown from being an emerging studio developer to a brand held in very high regard by players and the industry with a host of fun and engaging slots titles. As such they are a perfect fit for the YG Masters programme.

“YG Masters is now well-established and has attracted several fantastic independent studios from all over the world that we are thrilled to have as our partners.”

All GATI-adopting Yggdrasil partners will cross-sell their games to any global Yggdrasil franchisee and share their respective games roadmaps, creating new ways of engaging on a global scale and allowing for new revenue streams.

Gamevy CCO Helen Walton remarked: “Yggdrasil has a reputation not only for their own fantastic titles, but also for really understanding how to give operators promotional tools that players love.

“As a team they have an eye for quality, and we’re delighted to be working with them to bring our own gorgeous games to an even bigger audience. We know that we can scale our distribution faster as a YG Masters partner and we look forward to making the most of the opportunity.”

Last month YG Masters programme partner DreamTech Gaming became the latest company to select GATI technology from Yggdrasil in an effort to expand its global distribution and realise its business strategy ambitions.

Initially DreamTech Gaming entered the YG Masters programme in 2019 and earlier this year the first game produced through the collaboration, Ice and Fire, was released.