XLMedia has started to revamp its publishing network following news that it has purchased all remaining interests in the 101GreatGoals.com football video sharing website.
The London AIM-listed affiliate marketing publisher, issuing a market filing, confirmed that it had secured all interests from its founders in 101GreatGoals.com, and will revamp the domain by implementing a ‘simplified control structure.’
XLMedia stated in its notice that it will optimise the important geographical reach of the domain, adding that ’75 percent of traffic to 101GreatGoals.com originated outside the UK.’
The transaction is part of a broader strategic overhaul by XLMedia, in which management seeks to consolidate and rebalance its publishing portfolio by focusing on content-rich, highly engaging sites in regulated and high-potential markets.
In the future, this ‘simplified operating structure’ will support 101GreatGoals.com, designed to help the website grow and monetise its traffic for European soccer audiences and the large US soccer market.
XLMedia’s chief executive Stuart Simms commented: “101GreatGoals.com has built a loyal and growing user base through engaging, up-to-date and highly informative content.”
“This provides a very solid foundation for extending the reach of this asset into additional markets. It is also indicative of the type of website that XLMedia will seek to develop as we execute on our strategy, based on a balanced portfolio of high-quality assets in attractive markets.”