The XFL, the young American professional football league owned by Vince McMahon’s Alpha Entertainment, has formed a multi-year alliance with Genius Sports to defend against the dangers of inappropriate and illegal betting-related behaviour.
As a global integrity partner with PGA TOUR, English Premier League and over 100 other leagues and federations, Genius Sports aims to allow XFL to build and launch a robust integrity programme to help protect fans, players and officials from potential game fixing.
The organisation will track both pre-game and live betting markets 24/7 to give XFL exposure in wagering on its games, as well as provide warnings and analysis of all major odds movements.
Genius Sports will be holding honesty seminars for players, coaches, and game officials during this month’s league’s centralised training camp in Houston, Texas to help educate them on best practises to avoid betting-related abuse.
The organisation will also assist XFL in identifying the predicted level of betting on its games, developing a mechanism for reporting potential problems and participating with investigations if necessary. XFL players, coaches, owners, team and league executives will also be provided with a personalised elearning guide outlining the rules of the game, the responsibilities to disclose any possible infringements of the law, and the importance of honesty in the future growth of the sport.
“Sports betting is growing rapidly in the US and we are gearing up to be a good citizen and thoughtful participant in the marketplace,” said Jeffrey Pollack, President and COO of the XFL. “Our alliance with Genius Sports is an important first step and foundational element.”
Steven Burton, Managing Director of Genius Sports, said: “The XFL has shown an exemplary commitment to protecting the integrity of its games. We are proud to partner with such a dynamic league and look forward to helping the XFL benefit from increased fan avidity by engaging with the nascent US sports betting industry.”
Collaborative work has already started on the integrity system, the firm said, and will be fully in place by the beginning of the season on February 8.