XB Net To Extend International Racing Coverage With CrossBet

XB Net, a supplier of premium content for US horse and greyhound racing, has formally established a new agreement to extend its international racing coverage with operator CrossBet, an emerging force in Australian sports betting.

50 North American tracks

The agreement harnesses the distribution of live photos, data and betting services through XB Net from a network of over 50 North American tracks, approximately 90 percent of US horse racing, allowing CrossBet to flexibly fill its programming schedule with a steady stream of fast-cycle betting possibilities.

According to XB Net, this interactive content is proven to drive digital dwelling time for new and current sports fans through the proprietary and creative mobile apps and betting interfaces of the Australian operator.

Breakthrough sportsbook

As demonstrated by its extremely progressive international racing offering, CrossBet’s breakthrough sportsbook runs off unique data and pricing models, enabling customers to experience sophisticated and reactive odds, offering reasonable pricing on all sports.

XB Net is now partnering with several of the world’s leading fixed odds, spread betting and blended wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech and Entain) in established and emerging markets across the UK and Ireland, Europe, North and Central America, Africa and Australia. XB Net continues to expand its geographical footprint.

Second to none racing expertise and customer care

Simon Fraser, XB Net’s senior international vice president, said: “It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none. They’re a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. 

“I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.

“After all, wherever you set your scene on the world stage, delivering the right content at the right time is of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks bring that flexibility for around-the-clock premium content. CrossBet now provides a category-leading racing and sports-streaming offering to their customers and we’ve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.”

Agile wagering solutions

CrossBet COO Brendon Dorff , added: “CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities. This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.

“At CrossBet, we pride ourselves on innovation, responsible CS and professionalism. To which end, we’ve developed platforms to facilitate a seamless and secure customer experience from the log-in. Our goals and passions converge in delivering a world-class experience to our customers across all sports, with racing as our core offering. 

“Our long-term goals are to go beyond Australia, so partnering with XB Net allows us to be ready for international expansion, catering for all markets across the globe. Thanks to progressive partnerships with the likes of XB Net, we can now provide secure access to the planet’s great sporting events, alongside the high-octane thrill of the best racing from around the world.”