A distribution agreement with VBET, the flagship European sportsbook property, driven by BetConstruct, has been agreed by North American horse and greyhound racing content provider XB Net.
The deal involves the supply of live photos, data and betting services by XB Net from a network of more than 50 North American tracks, allowing VBET to flexibly fill its programming schedule with a pipeline of fast-cycle betting possibilities.
The end-to-end solution of XB Net, drawn from a deep state-side well covering approximately 90 percent of US racing, gives access to many of the most prestigious horse races in the world. These include the Belmont and Preakness Stakes Triple Crown competitions, the Pegasus World Cup and the recent Breeders’ Cup, at which VBET rolled out the service over the two-day festival to immediate engagement spikes.
VBET offers a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET with this regular schedule of engaging material, which nicely complements Europe’s domestic racing action.
Simon Fraser, XB Net’s international senior vice president, said: “It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships.
“Their support in bringing live North American racing to an active, recreational client-base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months.
“North American racing enjoys peak recreational alignment after the close of Europe’s daily domestic cards, and we’re delighted to report that levels of engagement and retention are surging during these key evening segments.”
Artur Manasaryan, Regional Director of VBET UK, added: “We’re thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders’ Cup last month, generating new revenue streams and record turnover.
“As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it’s already proved a significant factor in increased betting activity and engagement.
“XB Net are masters in optimizing and positioning an unfamiliar product in order to engage our key audiences. As a result, VBET are now offering a comprehensive and cohesive racing experience across digital and mobile channels, each benefiting from BetConstruct’s powerhouse platform which underpins our innovative B2C brand. Together, we plan to continue consolidating our progressive position in both mature and evolving European markets.”