XB Net, a premium content provider for U.S. horse and greyhound racing, has secured a two year extension of its ongoing partnership with Spreadex sports spreads and fixed odds betting company.
The deal aims to extend the operator’s rights to live photos, data and betting services from XB Net through a network of over 50 North American tracks, enabling Spreadex to fill its daily schedule with a deep well of fast-settling betting opportunities proven to boost digital home time and diversify revenue.
Daily markets for Spreadex will continue to feature aggregated performance markets, race-by-race index spreads, and fixed-odds markets in binary markets. In turn, the end-to-end solution from XB Net opens up many of the most prestigious horse races in the world, including the Belmont Stakes this weekend, the Preakness Stakes, the Pegasus World Cup and the Breeders’ Cup, alongside a suite of storied dog tracks in Florida.
Belmont Stakes raises the curtain on a US Triple Crown rescheduled into the shadow of the coronavirus pandemic on Saturday night. A brilliant series, kicking off at Belmont Park just hours after the final race at Royal Ascot, reaches its peak with the Belmont Stakes where the unbeaten Tiz The Law stole the betting market and the attention of local fans on the famed New York track.
Florida Derby winner at Gulfstream Park, Tiz The Law has already booked his spot at the Kentucky Derby on September 5, with the Preakness, Triple Crown ‘s final jewel and another XB Net flagship race set for October 3.
Simon Fraser, International Senior Vice President at XB Net, stated: “It’s a real validation of our team’s hard work that a name as respected as Spreadex has renewed our full package of pictures, data and content rights.
“North American racing has been one of very few top-class sports which has been able to maintain a robust timetable and a high bar for top-notch, rapid-cycle content that can be used to fill the void across any slot or time zone.
“Although high-class horse racing has happily returned to the UK, those viewers and bettors who were drawn to North American racing during the lockdown have largely been retained which is very encouraging. This weekend’s Belmont Stakes in New York, whose undercard is also screened live on Sky Sports, can again prove the point by picking up the bit from the final day of Royal Ascot on Saturday evening. Maybe the Queen and Queens aren’t so far removed after all!”
Shaun Howells, Manager of Sports Rooms at Spreadex, added: “We’re thrilled to be renewing these distribution rights in our ongoing alliance with XB Net, whose one-stop shop for betting services has opened our customers’ eyes to the excitement and accessibility of stateside racing, creating extra revenue streams in the process.
“With many of our clients located in the UK, there are natural leisure-time synergies to be had with North American racing, We’re delighted to see that levels for engagement and retention have improved as a result.”