As XB Net, the provider of premium racing content, secures another deal, the popularity of North American horse racing and greyhound racing continues to grow overseas. The business has added to its progressive portfolio of distribution deals with LiveScore Bet, the LiveScore Group’s latest UK breakout sportsbook.
The agreement involves the distribution of live photos, data and betting services through XB Net from a network of more than 50 North American tracks, allowing LiveScore Bet to refine its programming schedule with consistent agility, thanks to a steady stream of fast-fire betting opportunities designed to boost new and existing customers’ digital dwell-time.
Prestigious horse races
XB Net’s end-to-end solution offers access to many of the world’s most prestigious horse races, corralling extensive content covering nearly 90 percent of US racing. These include the Belmont and Preakness Stakes Triple Crown events, the Pegasus World Cup and the Breeders’ Cup flagship finale in California.
Other famous races include the Florida Derby series from Gulfstream Park, which runs until the end of March, whose East Coast time zone inevitably clocks on for core UK racing audiences, creating increased fan interaction at peak leisure times.
LiveScore Bet offers a trustworthy source of fast-settling betting material from 17:00 GMT on this regular schedule of compelling coverage, which neatly complements Europe’s domestic racing action.
The company said that this engaging action, which now also involves two Harness racing meetings every night, has been proven to sustain eyeballs and facilitate betting activity during competitive digital entertainment periods, driving new revenue streams for a wide variety of foreign customers.
Simon Fraser, XB Net’s senior international vice president, said: “We’re thoroughly delighted to be teaming up with LiveScore Bet, one of the hottest sports betting properties around. The LiveScore Group remains one of the planet’s premier providers for real-time sports updates and streaming services, so this partnership is a ringing endorsement of our own low-latency feeds and dedication to delivering the most accurate data and high-quality pictures.
“In this fluid timetable for elite live sport, it’s essential to communicate available coverage to partners with dependable daily available events and betting markets, allowing them to prioritize peak times and align their promotional plans for enhanced activity and retention. North American racing’s improved visibility was pivotal in this regard throughout 2020 and can continue to make every new post a winning one, especially in the winter months.
“After all, North American racing enjoys peak recreational orientation with the close of the daily domestic cards, and we’re thrilled to report that levels of engagement and retention are surging during these pivotal evening slots. We’re particularly pleased to also offer a nightly program of two Harness race cards, which will help LiveScore Bet broaden their customer base by introducing fresh formats from our stable of over 40 US Harness tracks.”
James McKay, LiveScore Betting and Gaming’s Sportsbook Director, added: “LiveScore Bet is committed to innovating and providing our UK audience with the most engaging sports coverage available. XB Net’s digital content, with its advanced data and betting tools on North American racing, fits seamlessly into our offering. We can’t wait to see how this content is received by our customers, as we launch in time for the climax of the Florida Derby series.”