XB Net Inks New Distribution With ZEturf

XB Net, a distributor of horse racing programming in North America, has inked a new distribution agreement with ZEturf, a French operator.

XB Net will supply live photos, statistics, and multimodal betting services from a network of over 60 North American racetracks to ZEturf, giving a continual stream of fast-cycling information for new and existing clients.

Founder of ZEturf, Emmanuel De Rohan Chabot, said: “During the first lockdown in 2020 we were looking for new and appealing betting opportunities for our customers. Adding the XB Net North American races was a logical move.

“Our customers soon came to appreciate the new excitement and value that US racing brings to their betting experience, offering a top-quality regular flow of quick-fire betting opportunities including the supporting information appealing to bettors whether they’re dropping in for one race, or watching the entire card.

“As France’s daily domestic racing is primed to transition neatly into high-class evening meetings stateside, thanks to this burgeoning strategic partnership with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform across more forthcoming highlights, including the Breeders’ Cup World Championships.”

XB Net’s coverage

XB Net’s end-to-end system covers over 75 percent of all US horse racing, including low-latency feeds from over 2,500 meets and over 25,000 races each year. The Pegasus World Cup, two legs of this summer’s exciting Triple Crown (containing the Preakness and Belmont Stakes), and the Breeders’ Cup World Championships at Del Mar are all highlights (November 5-6).

Its daily schedule of US horse racing content, which complements France’s domestic racing action, provides ZEturf with a consistent source of fast-settling betting opportunities during the European evening hours, retaining audiences during competitive digital entertainment cycles, and generating new revenue streams for existing partnerships and new clients.

XB Net has signed content arrangements with a number of different operators in recent months, including Sisal, Entain, and BoyleSports.

XB Net’s Senior Vice President of International, Simon Fraser, added: “ZEturf is a huge brand whose expertise and customer care is best-in-breed. Consequently, it’s fantastic to team up with their improved betting portfolio, which has quickly embraced the merits of North American racing, seamlessly integrating its key interface streams.

“Although domestic racing is back in full swing in France, those players who were drawn to North American racing during the lockdowns have largely been retained which represents another key validation of our product.

“After all, wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of continued uncertainty for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring that requisite flexibility for ZEturf.

“In short, if a sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.