XB Net And BoyleSports Renew North American Racing Content Deal

Following the renewal of an existing distribution arrangement between XB Net and Irish/UK betting business BoyleSports, horse racing fans in the UK and Ireland will continue to have access to premier North American racing programming.

The contract, which was announced this week, would implement an extensive variety of XB Net’s live pictures, data, and betting services from a network of more than 60 North American tracks, accounting for more than 75 percent of all horse racing in the United States. As a result, BoyleSports will be able to fill its programming schedule with a steady stream of fast-cycling betting options, increasing engagement among new and existing followers of the sport.

Between 18:00 and 05:00 CET, BoyleSports has a solid source of fast-settling betting content thanks to the daily schedule of content, which complements the UK and Ireland’s domestic racing action.

Immersive activity

According to XB Net, this immersive activity has been proved to captivate and maintain audiences’ attention during competitive digital-entertainment cycles, resulting in new revenue streams for several of the world’s most renowned horse races.

The Pegasus World Cup is one of them, as are two legs of the recent Triple Crown, the Preakness and Belmont Stakes, as well as the season’s highlight, the Breeders’ Cup World Championships at Del Mar.

BoyleSports Trading Director David Burgin said: “Throughout the pandemic’s postponements and lockdowns, our loyal customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience. 

“Regardless of whether they’re dropping in to watch one race or the entire card, it provides a trustworthy and regular flow of quick-fire betting opportunities which invariably hit the mark.

“Since the UK and Ireland’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming has now become the new normal for our players, due in no small part to this ongoing collaboration with XB Net and their expertise in betting solutions. 

“We look forward to seeing how these progressive products continue to perform across some of the highlights on the US calendar, including the Breeders’ Cup World Championships.”

Leading digital sportsbook and burgeoning retail focus

XB Net’s Senior Vice President of International, Simon Fraser, added: “BoyleSports is a big brand whose expertise and customer service is best-in-breed. So, it’s a timely moment at which to collaborate with their leading digital sportsbook and burgeoning retail focus, two channels which have embraced the benefits and utility of North American racing. 

“While domestic racing is long since back in full swing, those players who were drawn to North American racing during the pandemic have mostly been retained which constitutes another welcome endorsement of our services.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for BoyleSports.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.