XB Net, a member of the data and media management business of 1/ST TECHNOLOGY, has agreed to exclusively new terms with the New York Racing Association (NYRA), expanding its existing relationship for the rights, records, odds and signals of a host of racecourses.
The deal provides NYRA television and video streaming distribution rights that include more than 1,000 days of racing each year from 18 racetracks, and highlights iconic facilities such as Belmont Park, Aqueduct, and Saratoga – New York’s three largest thoroughbred tracks.
The deal includes exclusive international broadcasting rights for the United Kingdom and Ireland, Europe, Canada , Australia , New Zealand and Africa, thus broadening North American racing ‘s appeal and reach through the increasing global collaboration of XB Net.
This groundbreaking collaboration also leverages natural content-providing synergies between NYRA and the 1/ST RACING facilities of The Stronach Group, including Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park, and Pimlico Race Course, whose creative content and betting platforms serve XB Net.
In recent months, their flagship simulcast television programme has been seen to have a strong impact on Sky Sports and its streaming platforms At The Races, offering high-class nightly coverage to audiences.
XB Net’s broader delivery of live images, data and betting services from a network of over 50 North American tracks (accounting for nearly 90 percent of U.S. horse racing) allows its operator partners to fill their regular programming schedules flexibly with a steady stream of fast-cycle betting opportunities that have proven to improve participation and interaction for new and existing customers alike
1/ST TECHNOLOGY is the digital arm of the Stronach Group , the largest horse racing and gaming business and a leading supplier of premium North American horse racing content.
NYRA chief revenue officer and NYRA Bets president Tony Allevato said: “NYRA is pleased to expand our partnership with XB Net to further broaden the international reach of North American thoroughbred racing. Sports fans and bettors around the world can look forward to even more coverage of top quality racing from the best venues in the United States.”
Simon Fraser, Senior Vice President of International at XB Net, added: “It’s great to see NYRA and the 1/ST RACING racetracks working in unison to return value back to North American racing in these challenging times. Securing this long-term collaboration confirms XB Net’s commitment to the sport and our wider status as the leading international provider of North American racing. This deal is a ringing endorsement of our business model and the combined diligence of our multi-faceted team.
“During the present pandemic, North American racing has been one of very few elite sports that has been able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for live sport, wherever you set your scene on the map. Record engagement levels around the Belmont Stakes proved another eloquent case in point – it’s fantastic to see the sport’s popularity surge.”