Wynn Resorts’ casino and sports betting app WynnBET has reached an agreement with Minute Media, the owner and operator of six national sports and culture brands including The Players’ Tribune, FanSided, 90min, and The Big Lead, for a multi-year content marketing and affiliate relationship.
WynnBET will leverage Minute Media’s network of owned brands, media personalities, athlete influencers, and accessible technology platform to produce story-driven content that will bring the app to an average of 60 million monthly users in the United States, according to the terms of the agreement.
High quality sports-related content
Wynn Resorts President Craig Billings commented: “Minute Media creates and publishes high quality sports-related content, much of it to avid local audiences, and we are excited about the opportunity to introduce WynnBET to them. We also look forward to leveraging our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties.”
Meanwhile, WynnBET will benefit from Minute Media’s proprietary publishing and multi-channel streaming platform, which reportedly supports over a billion monthly video streams.
The companies will create tailored sports and entertainment content that educates bettors using insight from WynnBET’s bookmakers and examines broader sports market dynamics, in-depth features, and team and player profiles, with hundreds of websites built into its portal, including one for every major professional sports team.
Traditional advertising, WynnBET odds convergence, social media marketing, and other cross-promotional programmes will be included.
Increased reach and awareness
Minute Media’s Founder and CEO, Asaf Peled, added: “We’re thrilled to be working with WynnBET on this partnership, which will leverage our proprietary technology, robust video distribution, and athlete network to drive increased reach and awareness for their business.
“Together, we look to engage the rapidly growing sports betting audience and to provide them with a unique content experience that they won’t get anywhere else.”
WynnBET’s second big media alliance is with Minute Media, which became the official sports betting affiliate of Blue Wire Podcasts, an expansive sports audio network of over 140 original episodes, in February 2021.