WynnBet, Wynn Resorts’ online sports betting and igaming app, has launched an ad campaign starring Ben Affleck, Shaquille O’Neal, and Melvin Gregg.
The commercials, directed by Affleck, will follow the Batman actor and Gregg to the Wynn Las Vegas sportsbook, where they mingle with Shaq and other sports betting fans.
Wynn Interactive CEO, Craig Billings, said: “Our new campaign brings the WynnBet experience to life — the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBet.
“Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew as well as developing the characters to capture the fun involved with winning together. We’re excited to show everyone what WynnBet has to offer.”
The entire ad campaign will air on television, with components interwoven into the WynnBet app and social media channels. Laundry Service wrote and produced the commercial, which features a two-minute and 20-second extended cut version.
Affleck hand-picked Gregg, his co-star in the critically acclaimed sports drama “The Way Back,” for the shoot in addition to directing and acting in it.
As a long-time Boston sports fan and gamer, Affleck contributed to the development of the characters in the commercial, which features him, Gregg, and O’Neal chatting with fans and friends on the Wynn Las Vegas casino floor. As a strategic consultant, Affleck will continue to work with WynnBet.
O’Neal declared, “This campaign is a winner. The Wynn offered the perfect backdrop and it was a lot of fun to shoot alongside Ben and Melvin. I’m excited for fans to experience WynnBet, a world-class mobile sports betting experience.”