WynnBET, Wynn Resorts’ casino and sports betting app, has been designated a partner of the NBA’s Detroit Pistons.
Several additional co-branded marketing campaigns will be launched as part of the multi-year partnership, with the aim of enhancing the fan experience and offering new opportunities for fans to engage with their favourite team outside game day – both online and off.
Centrepiece of collaboration
Wynn Wednesdays, a direct-to-consumer offer unique to the WynnBET mobile app and website, is the centrepiece of the collaboration. Wynn Wednesdays will include rotating chances to enter and win one of several prizes, including team and player memorabilia, concessions, and exclusive VIP experiences, every Wednesday during the Pistons regular season.
Inside the arena, WynnBET will deliver in-person activations based on Wynn Resorts’ experience catering to VIP customers, such as premium in-suite hospitality and pop-up experiences.
In addition, conventional sponsorship and promotional campaigns will be introduced through the Pistons game day radio shows, smartphone app, social media platforms, and in-arena.
Industry partner of choice
WynnBET has taken major strides in recent months to solidify its position as an industry partner of choice, securing sponsorship agreements with a variety of high-profile sports franchises.
In addition to the Pistons, WynnBET has formed a relationship with the Memphis Grizzlies and has been designated an Authorized Gaming Operator of NASCAR, as well as the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending Virginia licensure.
Hundreds of sports betting opportunities are available via the WynnBET app, which caters to both veterans and novices. WynnBET offers increasingly social sports-betting infrastructure and one-of-a-kind opportunities in combination with Wynn Resorts’ purchase of BetBull in 2020, ensuring that wagering and winning will be a celebrated and shared event. New Jersey, Colorado, and Michigan are the only states where the app is actually available.