WynnBET has announced a strategic partnership with Shaquille O’Neal, a former 15-time NBA all-star who will join the company as a strategic consultant.
O’Neal, who is due to sell his ownership in the Sacramento Kings NBA team, will serve as the app’s brand ambassador and appear in a marketing campaign.
O’Neal will represent the app at in-person fan-facing events and create unique content with WynnBET as part of the deal, which has been dubbed a “long-term partnership.”
He’ll also appear as a guest on shows from Blue Wire Podcasts, Cumulus Media, and Minute Media, among others. To commemorate the relationship, a promotional game called ‘ShaqPot,’ a Free To Play game contained within the WynnBET app, will be released.
O’Neal commented: “I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights.
“Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry.”
Wynn Interactive CEO, Craig Billings added: “Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET.
“A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”