This week, WynnBET, Wynn Resorts’ mobile sports betting app, and the Colorado Rockies announced a multi-year relationship.
WynnBET will be designated as a sports betting partner of the Major League Baseball club under the terms of the deal, and will have access to a variety of assets as a result.
WynnBET will host various premium hospitality events and interactive activations on the main and external concourses at Rockies home games as part of the agreement. It will also have the option of selecting fans for unique on-field events such as throwing out the ceremonial first pitch and taking part in special on-field festivities.
WynnBET advertising and branding will rotate behind home plate as well as on the primary video boards in left field for fans attending home games at Coors Field (pregame and in-game). WynnBET will also offer in-game promotions that might result in prizes like visits to the Wynn Las Vegas.
The agreement comprises a number of digital assets, including the integration of WynnBET branding into the Rockies’ social media profiles and team portal via the MLB Ballpark app, as well as a major advertising presence on Rockies.com.
Users can win lower level tickets to Rockies games through the WynnBET app’s Spin Wheel, with pairs of seats slated to be handed this summer for the team’s final home games.