After announcing a multi-year sportsbook agreement with NFL franchise the Indianapolis Colts, WynnBet has added even more depth to its US sporting portfolio.
The West Club at Lucas Oil Stadium will be renamed the WynnBet Club as part of the deal, and will have a 21-and-over only sports bar as well as a VIP lounge.
The online casino and sportsbook’s branding will be visible on the stadium’s north end zone LED throughout the season, as well as on gameday line-up cards distributed to fans in suites at the arena.
Outside of the site, WynnBet will host a lounge in the team’s pre-game tailgate area, Touchdown Town, on gameday, where guests will be handed prizes.
The Colts and WynnBet will collaborate on a variety of fan activations, including appearances by team legends and WynnBet brand ambassadors.
In addition, Colts veteran Robert Mathis will join WynnBet as a new brand ambassador. As part of the collaboration, Mathis, a five-time NFL Pro Bowler, Super Bowl winner, and 2013 AFC Defensive Player of the Year, will participate in the group’s media partner programmes.
WynnBet will be the presenting sponsor of the official Colts podcast, in addition to being a part of the Colts’ game day environment.
WynnBet is also the new title sponsor of the Indianapolis Colts Mobile App, with visibility both within the app and on the team’s social media channels.
The firm will also be featured on the team’s radio broadcasts, including the Countdown to Kickoff pregame show, in-game broadcast, and The 5th Quarter Huddle postgame show.
Roger VanDerSnick, Colts chief sales and marketing officer said: “This partnership with WynnBet will help the Colts expand offerings, activities and events for our fans and customers and provide multiple new options for them to engage with the team.
“We also look forward to WynnBet’s presence in our television shows, podcasts and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”