Wynn Makes Iowa Entry Alongside Elite Casino

The WynnBet casino and sports betting app from Wynn Resorts has extended its US market access to seven states as the platform rolls out its Iowa-based entrance into the Elite Casino Resorts partnership.

Mobile sports betting

The multi-year agreement with the integrated resort firm will give access to WynnBet for mobile sports betting to sports fans in the Hawkeye State, licensed by Elite’s Riverside Casino and Golf Resort.

Three casino resort attractions in Iowa are owned and run by Elite Casino Resorts, with the Riverside Casino and Golf Resort just south of Iowa City; Rhythm City Casino Resort in Davenport; and Grand Falls Casino and Golf Resort in Larchwood, a short distance from Sioux Falls, South Dakota.

Further market access to be announced

Wynn Resorts said in a media release about the latest expansion: “To meet the demands of the quickly moving igaming industry, WynnBet is fast-tracking discussions regarding market access in more than a dozen other large jurisdictions to be announced. 

“Combined, the company’s secured and prospective market access would position WynnBet to reach approximately two-thirds of the addressable online bettors in the United States.”

Currently available in New Jersey and Colorado, WynnBet is opening its virtual doors in Michigan soon. In addition, in Indiana, Iowa, Nevada, and Massachusetts, the entity has gained market access and has requested licenses in Tennessee and Virginia.

“Substantial progress”

In November 2020, Wynn Resorts CEO Matt Maddox spoke of “substantial progress” in advancing the interactive division of the company, as the casino developer and operator outlined continued challenges in a trading update for its land-based operations.

The company, which initially entered into an agreement in October 2018 with BetBull, a sportsbook and casino operator, says that Wynn Interactive was founded after its online sports betting and gaming operation, social casino division, and strategic partner were merged.