Within a short space of time, Woohoo Games has become one of the real-money ‘must’ suppliers of RNG to the Asian market. They have strengthened the point with a huge new target, becoming one of Nektan’s aggregation service’s highlighted games.
Woohoo confirmed in a press release that they are currently offering 10 titles, with 3 more to be released on Nektan.com in March 2020. They note that, having already achieved some success in Asian markets, this was one of their main goals.
Ed Whittington, Head of Business Development at Woohoo Games, welcomed the news. “Nektan are a hugely respected shop floor for gaming operators because they do in-depth research on the providers they recommend,” he said. “As a result we are, obviously, delighted to be one of those highlighted on their influential aggregation service.”
Nektan’s VP Commercials, Jaydeep Chakravartty, noted that the clean UX of Woohoo enabled them to climb above the pack toward this coveted position. “The games provider market is a very competitive one and it is hard for newer operators to break through,” he noted. But we have been very impressed with Woohoo’s UX and are sure that operators, and their customers alike, will be very happy with their suite of games.”
At ICE London 2020, Woohoo was a famous court with possible VIP care partners who might have worked for Nektan. Whittington said: “We’ve branded a number of black cabs with Woohoo and we’ve given a private cab to all our key partners so they can avoid the hideous taxi queues, take them to the parties, dinners, have a private chauffer to deliver them around wherever they want.”
This announcement comes less than a month after Woohoo celebrated its success in India by introducing a clean and simple UX and UI, reducing the need for localisation across the many different provinces across the country.
At ICE Whittington also explained their Indian policy. “We’re making content for all markets, but we saw this particular gap in the Indian market where there was virtually no RNG version of the localised games,” he said.
Such minimalistic yet stylish games make a big impact, having won over both India and Nektan recently. To established game studios Woohoo could prove that games can still be highly effective by keeping it simple.