With Massachusetts Lottery, SG Secures New Three-Year Deal

A new contract has been signed by Scientific Games Corporation with the Massachusetts Lottery, ranked number two in the world for results (La Fleur’s total sales per capita). The organisation will provide its lottery retail management programme, offering a more efficient and seamless access to its network of more than 7,500 retailers to the operator.

In a rapidly expanding consumer innovation presence in the US and abroad, Scientific Games provides similar innovative retail management services for lotteries in California, Kansas and Maryland.

Executive Director of the Massachusetts Lottery Michael Sweeney said: “The Lottery’s investment in this new technology is part of our ongoing modernisation, and it further demonstrates our commitment to our expansive network of retailers.”

The Lottery can be extended beyond the current three-year deal for an additional two years which includes the company’s gemSuite of items including the gemIntelligence retail agent relationship management software, the gemRetailer retail agent portal and the gemEnterprise paperless licencing unit.

Pat McHugh, Group Chief Executive Lottery for Scientific Games, said: “Our recent collaboration with the Arizona Lottery, Kansas Lottery and Maryland Lottery on their retail management systems allows us to bring hands-on expertise to the Massachusetts Lottery in key areas like sales force management and retail agent licensing, as well as instant ticket order management.

“This technology is the lottery industry’s only agile platform, and it has proven its ability to adapt to each lottery’s unique requirements and evolve over time as business needs change.”