Wiraya And A GAME ABOVE Sign Long-Term Strategic Alliance

Wiraya and A GAME ABOVE have signed a long-term strategic alliance that will boost consumer acquisition , retention and reactivation across several industries by combining promotions for the latter with the former communications network.

The relationship is expected to benefit from the recent entry of A GAME ABOVE into North America, where company outreach is handled by Bill Pascrell III, President of A GAME ABOVE North America, in the USA, Canada and Mexico.

A GAME ABOVE was established to create, sell and operate promotions for customer sales in order to deliver customer engagement, customer lifecycle and customer lifetime value.

Meanwhile, Wiraya software engages consumers during the consumer lifecycle to operate in the right channel at the right time , helping consumers produce previously unclaimed revenue.

Wiraya CEO Johan Jardevall said: “Wiraya is constantly innovating to ensure precise and successful communication at scale.

“We’re excited about the partnership with A GAME ABOVE as their sales promotions are being uniquely tailored to deliver gamified communications flows through our technology, offering the right customer experience, to the right customer, via the right channels and messages, at the right time.

“Working together enables us to further improve customer lifetime value for the benefit of our shared clients, both current and future.”

Steen Madsen, GAME ABOVE CEO, added: “Since our launch, we have shown how our customer experience promotions gain, retain and maintain consumers across the lifecycle – we are delighted to have agreed a partnership with Wiraya and the shared work across the teams has already produced a clear obsession with perfecting customer experiences that engage, enhance lifetime value and extend lifecycle.”

Pascrell III commented: “Joining forces will allow us to create new and effective A GAME ABOVE customer stories, combined with Wiraya’s world-class software and communications, for North American consumers. I cannot wait to introduce our unique, combined offering to North America.”