Wind Creek Bethlehem $1.3m Rebranding Complete

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Wind Creek Bethlehem completed its newest casino rebranding five months after the property’s $1.3 billion sale was approved by the Pennsylvania Gaming Control Board.

PCI Gaming Authority, which does business as Wind Creek Hospitality, an instrumentality of the Creek Indians Poarch Group, acquired the former Las Vegas Sands property.

As Wind Creek Hospitality strives to deliver “a best-in-class, Las Vegas-style resort” Wind Creek Bethlehem becomes the tenth such facility operated by the gaming and hospitality company.

Located 80 miles from New York City, the estate currently encapsulates a four-diamond AAA 282-room hotel, a casino floor of 183,000 square foot featuring 3,000 slots and digital table games and 200 table games, various food and beverage outlets, a shopping store of 150,000 square feet and a multi-purpose event centre.

In addition, WCH also anticipates an immediate effort to expand the property to include the construction of a 300-room hotel adjacent to the casino, as well as plans to move forward with the renovation of the existing Machine Shop 2, which is said to be an indoor water park.

Jay Dorris, Wind Creek president and chief executive officer, said of the rebrand: “Our team has worked to preserve what makes the property a special part of the Bethlehem community while introducing the Wind Creek brand, our Wind Creek Rewards program and our focus towards guest service. We invite everyone to come visit and see why they belong at Wind Creek Bethlehem.”

Grand opening celebrations included performances by tribal dancers from the Poarch Band of Creek Indians and a tribal princess tour. Other activities included a ribbon cutting ceremony, special gaming promotions and the announcement of the $25,000 charity award winners from WCB.

Arthur Mothershed, PCI tribal council member and WCH VP of business development, added: “This is a proud day for our tribe. We are pleased to be part of the Lehigh Valley community and look forward to continued expansion at this facility, and offering additional jobs and economic growth to the surrounding areas.”

 

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