William Hill has announced that its UK online and store divisions will combine into a move that will see the retailer rapidly track their progress in 2021.
The UK online managing director Phil Walker, announced via the Racing Post, he will take over responsibility for the UK Single Market division while Nicola Frampton, head of the retail division, will step down. During the six-month transition period, both Frampton and Walker are expected to work alongside each other.
Frampton remarked: “It has been an absolute privilege to lead the retail team at William Hill. Our shops play a vital role in our success and I look forward to working with Phil on a handover plan in the coming months.”
William Hill CEO Ulrik Bengtsson added: “We will be immensely sad to say goodbye to Nicola Frampton when the time comes. Nicola has been with William Hill for ten years and has been a driving force on the executive team as well as being instrumental in reshaping and transforming our retail business.”
William Hill currently plans to focus on a packed sporting calendar to help rebound in 2021, which will potentially include the rescheduled European Uefa Championship.
The deal is the bookmaker’s new plan to overcome regulatory and economic obstacles, with the FOBT decision last year leading to the closure of 713 betting shops.
William Hill also announced that the gradual closing of its Gametek office in Sweden had already started to simplify its operating structures.
In support of its restructuring plan, William Hill launched a £225 m book-build with private investors this June, generating working capital for its future directives.
William Hill emphasised in its investor notes that its U.S. joint venture partnerships and accelerated digital momentum would sustain corporate growth as the company predicted “a expected drop in its retail footprint.”