William Hill US Launches First Colorado Betting Experience

With six kiosks at Isle Casino Hotel and Lady Luck Casino in Black Hawk, William Hill US has opened the first Colorado sports betting experience.

As William Hill and Caesars Entertainment mark another landmark in their relationship, this comes at an perfect time for sports lovers in Colorado with the return of professional baseball and other sports closely behind.

David Grolman, president of retail operations, William Hill US said: “We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks.

“Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”

“We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino. Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”

With mobile sports betting William Hill announced its expansion into the Colorado market. The App will begin before the professional football season pending regulatory approval.

Consumer and employee health and safety remain a priority for William Hill and its partners. Each retail location also follows a comprehensive cleaning procedure with physical distancing steps in place.