William Hill US Launch First Sportsbook In Illinois

At Grand Victoria Casino Elgin, William Hill USA has launched their first Illinois sports book. The opening marks another landmark in William Hill’s long-term partnership with Caesars Entertainment in extending sports betting to regulated markets. Through three full-service ticket outlets, the sportsbook opens up on the return of their favourite sports teams as fans around the nation cheer.

David Grolman, President of Operations for William Hill said: “Grand Victoria Casino is located just outside of Chicago – where some of the most passionate sports fans in the country live. I’m looking forward to seeing the community come together to watch their favourite teams as we welcome back the return of our favourite professional sports.

“This will be our first sports book in the state of Illinois and allows us to continue to expand our relationship with Caesars Entertainment properties across the country.”

Offering guests with an immersive experience adjacent to their favourite table games and slot machines, and only steps away from the casino floor lounge, the William Hill Sports Book offers a variety of high-top tables and convenient seating choices, as well as numerous televisions for prime daytime viewing. The sports book is available 7 days a week, 10 am to 10 pm.

Bill Gustafson, senior vice president and general manager of Grand Victoria Casino said: “Partnering with the country’s leading sports betting operator allows us to offer our customers an elevated experience that features industry-leading wagering and technology.  The sports book is in a prime location that will draw sports fans in and keep them engaged as they cheer on their favourite teams.”

This new opening marks the start of William Hill’s expansion into the sports betting industry in Illinois. The company will shortly be providing mobile sports betting to fans around the state awaiting regulatory approval.