William Hill Unveils National Marketing Campaign For Acca Freedom

William Hill has unveiled its brand-new national marketing campaign that promotes its ‘Acca Freedom’ exclusive football betting deal.

Trialled in August, Acca Freedom makes a regular deal on accumulator bets to William Hill football customers, enabling them to either ‘boost their acca odds’ or ‘insure their acca bet.’

The ‘odds boost’ of Acca Independence would be allowed on every triple accumulator bet, with the wager limited to £20 between pre-match and in-play markets.

In the meantime, players wanting to guarantee their bet will be able to do so on any five-fold accumulator bearing minimum odds of 1/2.

William Hill is releasing Acca Freedom as its lead promotion for a new European football season, in which the bookmaker promises it will reward punters beyond normal bookmaker offerings.

William Hill’s Global Brand Director Charlotte Emery said: “The start of any new season traditionally leaves football bettors with more question than answers, but the one thing we are sure of is that our customers love ‘Acca Freedom’.

“My team’s focus was on producing an advert to illustrate the game-changing benefits of ‘Acca Freedom’ for our customers, and I think we’ve nailed it. The advert, which was shot during the lockdown, also shows the banter and excitement friends share while having a fun bet on sports”