In the state of Michigan, William Hill made the long awaited first step, seven months after signing an agreement with the Grand Traverse Band of Ottawa and Chippewa Indians to become the exclusive provider of online sports betting and casino gaming.
Under the terms of the agreement, at Turtle Creek Casino and Hotel, the pair opened their first sportsbooks in the Wolverine State, along with a satellite location at Leelanau Sands Casino.
Michael Schrader, CEO of Grand Traverse Resort and Casinos said: “We are excited to align with William Hill, the leading sports betting company in the US. They are the best in the business, and that’s always what we strive to give our guests. We have an excellent, trained staff to assist customers with getting their bets down.
“We want to provide the best destination for sports betting in the state, and with William Hill as our partner, that’s a bet we’re happy to take. When Michigan regulations are permitted, we will be able to offer the best in online gaming and betting as well. This is truly a win-win for Northern Michigan.”
A ribbon-cutting with Ernest Stevens Jr, chairman of the National Indian Gaming Association, followed by a ceremonial first bet made by NBA All-Star Rick Mahorn, was part of the grand opening ceremony.
William Hill’s Onyx sportsbook at Turtle Creek Casino features two ticket windows and two kiosks, next to the casino floor’s table games and slot machines.
In addition , the company also boasts 20 high-definition TVs, free sports, food and drinks, and an outdoor patio.
Two sports betting kiosks are included in the satellite location at Leelanau Sands Casino, with customers served at both locations according to CDC-recommended guidelines.
Dan Shapiro, vice president of strategy and business development for William Hill said: “Today’s grand opening at Turtle Creek Casino officially marks the 13th state where William Hill now offers sports betting.
“This is just the beginning of our partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, with plans to launch mobile sports betting and iCasino gaming throughout Michigan as soon as permitted.
“This is an exciting way to start the NFL season, and we know the Onyx Sports Book by William Hill will be the new game-day location for sports fans in Northern Michigan.”
— Turtle Creek Casino & Hotel (@TCCasino) September 23, 2020