William Hill Signs Title Sponsor Of Inaugural ‘Racing League’

William Hill has signed on as the title sponsor of the inaugural ‘Racing League,’ the first team-based tournament in UK horse racing, with the goal of rekindling public interest in the heritage sport.

The Racing League, which kicks off on Thursday, July 29 at Newcastle Racecourse, will feature 12 teams competing in 36 handicap races over the course of six weeks.

Championship Horseracing, the competition’s organiser, has promised £1.8 million in prize money at risk on the racetrack, or £50,000 every race, plus £200,000 in raceday incentives for the winning team and top three jockeys.

Unique and innovative project

 “At William Hill, racing is part of our DNA, and the Racing League is a truly unique and innovative project that we are delighted to be involved in” said Liam McKee, Head of Sponsorship and Media at William Hill. “Bring on next Thursday.”

William Hill gets all branding and name rights for the Racing League as title sponsor, including at the competition’s four host racecourses, Newcastle, Doncaster, Lingfield Park, and Royal Windsor, for the competition’s Thursday night race fixtures.

eToro, ODDSbible, Swish, GOAT Agency, and talkSport are among the high-profile team sponsors for Racing League’s debut campaign.

William Hill has set the ante-post odds for each of the Racing League’s 12 teams ahead of the competition’s start date, based on their prospects of winning the League and taking home the £150,000 extra.

Racing League’s CMO, Oli Harris, said: “William Hill is one of the biggest names in the sports industry, and will help take Racing League to the next level in terms of our profile. We are very much looking forward to working with the team at William Hill to maximise this relationship. With a week to go until our first event, it’s a very exciting time for Racing League.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.