William Hill Rolls Out Sports Betting App In Colorado

William Hill has formally released its Colorado sports betting app and website, with the former Denver Broncos wide receiver and two-time Super Bowl Champion Rod Smith making the first bet ceremonial.

The development follows the July entry of the operator into the Centennial State, a step made in collaboration with Isle Casino Hotel and Lady Luck Casino in Black Hawk.

The Mobile App and Companion Site Version, developed on William Hill’s proprietary platform, is available for use across the state and aims to give sports fans a large and deep variety of markets and bet styles.

William Hill also provides mobile sports betting applications in five states, namely Colorado, Iowa, Nevada , New Jersey and West Virginia, and power the mobile Rhode Island Lottery trading services.

Joe Asher, CEO of William Hill US said: “Colorado is home to some of the most dedicated sports fans in the country, who have been counting down the days until the NFL season begins. We share in their excitement and look forward to introducing our mobile offerings to fans across the Centennial State.”

In addition, the bookmaker also announced the launch of wide-ranging interactive content and product integration with CBS Sports; ahead of the fantasy football season, the partnership kick off.

As a result, newly produced content and deals, including a new free-to-play parlay game, as well as odds and data through CBS Sports Digital channels and inside editorial content and video programming, will be available to sports bettors and fans. Also the collaboration offers important educational resources like prop and bet calculators.

Jeffrey Gerttula, EVP and general manager at CBS Sports Digital added: “These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries.

“Together, we will continue to create maximum value for sports bettors and fans by offering completely new and exciting ways to engage with upcoming sports events.”