Author: Debbie Hewlett
Last Updated: 8th August 2022
In honour of the flexible working strategy it implemented during the COVID-19 epidemic, William Hill UK received an Employee Business Magazine (EBM) Award for ‘Best Employee Experience.’
The company’s employment policy is divided into three sections: Belonging, which promotes diversity, Building, which focuses on talent development, and Balance, which implements a “hybrid working environment.”
To help inform the development of this policy, the operator launched ‘The Big Conversation,’ an employee feedback programme that influenced the operator’s decision to allow its office employees to work from home up to 80 percent of the time, allowing colleagues to choose which days they attend physical workplaces.
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A joint statement from the judges read: “Many companies have been affected by the COVID-19 pandemic. Many still have adapted hybrid or flexible working practices as a result.
“But William Hill went one step further. Instead of simply letting flexible working happen, it undertook comprehensive research into what its employees wanted and expected out of the company.”
Commenting on the firm’s receipt of an EBM Award, a William Hill statement read: “‘The big conversation’ to better understand both office-based and shop-based employees and their thoughts on work-life balance, corporate culture and productivity.
“The ‘balance, we all need it’ positioning has built a high trust culture that has empowered people to work in the way that suits them best. The change strategy taking place in the midst of an incredible challenge is a bold, brave move from William Hill.”