William Hill has praised its new three-day Northumberland Plate title sponsorship, which was confirmed in collaboration with the Arena Racing Company (ARC).
William Hill will benefit from prominent branding throughout the racetrack, as well as race titles for the Saturday card and other important events like the Seaton Delaval Handicap, Hoppings Stakes, and Gosforth Park Stakes.
Liam McKee, William Hill’s Global Head of Media & Sponsorship said: “The Northumberland Plate has a fantastic history, and we could not be happier to be the new sponsors of what is shaping up to be a cracking renewal.”
The Northumberland Plate, a two-mile handicap race, is the centrepiece of a three-day festival held at Newcastle Racecourse from Thursday, June 24 to Saturday, June 26.
Sky Sports Racing and ITV Racing will broadcast the William Hill Northumberland Plate meeting on June 26. The bookmaker will offer six places instead of four to commemorate the new partnership, with George Boughey’s horse Lostwithiel the favourite at 11/1.
Highlight of the racing calendar
Newcastle Racecourse’s Executive Director, Paul Elliott, added: “We’re delighted to welcome William Hill as headline sponsor for the Northumberland Plate Festival. The meeting is a real highlight of the racing calendar here at Newcastle, and is one of the biggest sporting events of the year in the area.”
The announcement comes as William Hill enters a pivotal time in its business history, following its acquisition by Caesar’s Entertainment in April for £2.9 billion, or £2.72 per share, following its delisting from the London Stock Exchange.
Bally’s Corporation is selling all of William Hill’s non-US assets, with British rivals Entain and Betfred, as well as private equity company Apollo Global Management, apparently interested in buying the operator’s high-street outlets and surviving internet verticals.
However, William Hill’s European division has continued to pursue an international expansion strategy, having recently launched its entrance into the Latin American market by entering Colombia, following its acquisition of local brand Alfabet SAS.