William Hill Launch US Responsible Gambling Campaign

Published: 18th March 2021
Author: Joe Kizlauskas
Last Updated: 9th August 2022

William Hill has stated that it is “committed to responsible gaming year-round,” while the sportsbook company launches a programme to highlight available resources and encourage consumers to make educated and responsible choices during Problem Gambling Awareness Month in the United States.

The National Council on Issue Gambling’s programme, now in its nineteenth year, seeks to use the backdrop of March Madness to help increase awareness and take change for those who are struggling with gambling addiction.

William Hill has developed innovative awareness tools for its staff and strived to significantly expand the reach of its responsible gaming messaging at all sportsbooks and online as part of its month-long activities.

“Always Bet Responsibly”

Throughout March, responsible gaming messages will be shown on all betting kiosks around the country, and all betting tickets at William Hill sportsbooks will include the company’s “Always Bet Responsibly” slogan. The slogan for the ‘Play By the Book’ initiative, which is accompanied by a nearby gambling helpline.

Joe Asher, CEO of William Hill US said: “March is a great time of year to bring awareness to the issue of problem gambling. Our goal is to educate new and existing customers about how to identify problem gambling and the resources that are available to help them and their families. 

“Sports betting should always be about fun and entertainment, and we’re taking the extra steps in our communications and our products to ensure that we always put protecting our customers first.”

New Jersey and Mississippi collaboration

William Hill has since collaborated with the states of New Jersey and Mississippi to produce and support public service campaigns that raise concerns about problem gambling and offer services for those seeking assistance.

The videos, dubbed “Through a Child’s Eye,” aired on numerous television networks in both states, offering a unique and significant viewpoint on the problem gambling topic.

Neva Pryor, executive director of the Council on Compulsive Gambling of New Jersey said: “This video is through a child’s eye; we felt it was important to help viewers understand how a child is affected from a parent gambling.

“We would like to thank William Hill for allowing the Council to produce such a compelling video. Many people said that they hugged their child immediately after watching. 

“Such a powerful message helps the Council to heighten awareness of problem gambling, as well as the effects on the family.”

The Mississippi Council on Problem and Compulsive Gambling’s deputy director, Angi Wilson, added: “We want to thank William Hill for helping us publicize our helpline number and in turn helping problem gamblers and their families in Mississippi. We really appreciate their support.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.